You publicize your startup so your customers know who you are. But what about venture capitalists to whom you’ll soon have to pitch? Do they know who you are?
When you’re educated about a subject, you’re more likely to feel comfortable about it and have a desire to engage. Opening investors up to who you are and what you’re about gives them a reason to trust and engage with your company more so than a handshake on the first meeting or a brief pitch at an event.
Make Investors Notice You—Before You Pitch
The advantage your startup gets from investor recognition adds enough value to pay a public relations firm to do the job for you. While some argue PR won’t really benefit a startup that much, others contest that when PR companies take the right angle in publicizing businesses, it results in the whetted appetites of investors who become hungry to throw their hats into the ring.
Your press coverage has to have depth. It has to show why your startup is going to see success with its unique concept that’s ahead in the game and in a market with high barriers to entry.
Of course, PR won’t work on all venture capitalists. Your startup in the media may mean nothing to an investor seeking deeper analysis.
Yet some PR specialists assure that the continuous appearance of your startup in the press will eventually grab the attention of venture capitalists. And while it may not sell them outright, it will get your company on their minds.
Press Can Help, But It Can’t Do Your Job
Those relying solely on PR to get funded is like getting behind the wheel, closing your eyes and expecting the car to know which direction to steer. If the logic and numbers of your startup aren’t cutting it for investors, press coverage will be a deflated life preserver.
The key is, when your startup’s hot, press coverage will be the cherry on top to seal the deal. Because though word-of-mouth is powerful, the media can tell your story in a different way and serves as another method of informing investors of why they should fund you.
It’s a way of standing out when investors look into the crowd of startups. All other startups believe their ideas are phenomenal too. If you don’t make investors notice yours, how will they know you’re there?